An Introduction to our Changing World
By Chuck Black
An earlier version of this article was presented at the 65th International Astronautical Congress, which was held in Toronto, Ontario from September 29th - October 3rd, 2014.
It's thesis is that successful advocacy requires:
- Strong media skills able to define the problem, craft a compelling narrative and define appropriate solutions
- A mechanism to move the narrative forwards by solving the defined problem using those previously identified solutions.
- A funding network willing to pay for the costs associated with the campaign.
The question of whether or not those three conditions apply in our current aerospace and space environment is open for debate._________________________________________________________________________________
[i] "Government Announces Comprehensive Review of Canadian Science," by Henry Stewart. The Commercial Space blog June 13th, 2016 at http://acuriousguy.blogspot.ca/2016/06/government-announces-comprehensive.html. Accessed August 21st, 2016.
[ii] "Federal ministers are hell-bent on consulting you: Paul Wells," by Paul Wells. The Toronto Star August 3rd, 2016 at https://www.thestar.com/news/canada/2016/08/03/federal-ministers-are-hell-bent-on-consulting-you-paul-wells.html. Accessed August 21st, 2016.
[iii] “Even Werner Von Braun was wrong Once in a While,” by Chuck Black. The Commercial Space blog July 21, 2009 at http://acuriousguy.blogspot.ca/2009/07/even-werner-von-braun-was-wrong-once-in.html. Accessed August 21th, 2016.
[v] “2006 IAC: Major space markets in the next 20 years” at https://www.youtube.com/watch?v=tb1BTO2Klp0&feature=relmfu. Accessed August 21th, 2016
Next Week: Defining Advocacy as Part Two of "So You Want to be a Space Advocate" continues!